The Revival Report: 2025

As we close out 2025, we wanted to share a snapshot of what this year meant for the Horn & Hardart revival and how your support continues to shape what comes next.

Bringing The Automat Book Back

One of the most meaningful milestones of the year was securing the first reprint of The Automat: The History, Recipes, and Allure of Horn & Hardart’s Masterpiece in over twenty years.

Getting this book back into print was no small task. It required over a year of conversations with the publisher and authors, along with a significant financial investment on our part. We took that risk because we believe deeply in the importance of preserving and sharing this history.

You proved us right.

In just three months, more than 2,000 copies have made their way into homes across the country, and the reprint is already nearly sold out.

Expanding the Community

This year, more people tried Automat Coffee than ever before. Some came to us with memories of Horn & Hardart. Others were discovering it for the first time. We’re incredibly grateful for the growing community surrounding this brand.

Growing with Care

2025 was a year of focus. We concentrated on growing Automat Coffee while thoughtfully expanding our heritage offerings, including The Automat book and a small number of limited-edition items inspired by Horn & Hardart’s past.

We also listened closely to customer feedback, introducing a decaf option for Automat Coffee and updating our single-serve pods to a more traditional format at a better cost.

Maintaining Through Uncertainty

This year brought rising coffee costs across the industry due to tariffs and weather-impacted crops. While most brands raised prices, we chose to hold ours steady. That choice meant fewer sales and tougher decisions behind the scenes, but it was important to us not to pass additional costs along to our customers.

Looking Ahead

2025 was a year of real momentum. We made meaningful progress and welcomed more people into the Horn & Hardart community than ever before.

Rebuilding something this iconic from the ground up takes time. What this year reaffirmed is that the way forward is steady growth, built carefully and with intention. Continuing to strengthen the business, starting with coffee, is what gives this revival the best chance to grow into something lasting, not just nostalgic.

Each step forward brings us closer to thoughtfully expanding what Horn & Hardart can be again.

Thank You

Everything we do is guided by the values set in motion in 1888. Your support keeps this revival moving forward.

Thank you for being part of the Horn & Hardart story.