A brand that once shaped everyday life is finding its way back.
Long before fast food chains or modern cafés, it became one of the most recognizable names in American dining.
For generations in New York and Philadelphia, the Horn & Hardart Automat wasn’t just a place to eat — it was part of daily life. Families gathered there. Workers stopped in before their shift. Kids pressed nickels into glass doors to watch meals appear.
A Living Legacy
Horn & Hardart exists to bring back a meaningful American brand and make it part of everyday life again. Not as a museum or as a novelty, but as something you can actually use.
Every order supports the larger revival of Horn & Hardart. We’re restoring original designs, reprinting lost materials, sharing recipes from the archives, and listening to the memories people still carry.
This isn’t about going backward, it’s about carrying something forward — something that mattered to millions of people — and giving it a place in modern life again.
The Revival
Horn & Hardart began as a place. It became a ritual. And now, it’s becoming something new again. Coffee is just the beginning.
We’re rebuilding a brand meant to last. One that feels warm, familiar, and worth keeping.
If you’re here, you’re part of that story now.